distributors
Interested in Bringing Casa Del Santos to Your Market?
Partner with an authentic, 100% additive-free challenger tequila designed to capture market share from overpriced celebrity brands.
Casa Del Santos offers wholesale spirits distributors a high-velocity, additive-free blanco tequila positioned in the high-volume $50 MSRP tier. Produced at NOM 1499 (Casa Tequilera de Arandas) in the Jalisco Highlands, Casa Del Santos delivers strong distributor margins ($30 wholesale / $15.87 COGS) and proven on-premise pull supported by founders with a deep hospitality background.
A High-Velocity Challenger Spirit in the Fastest-Growing Category
Tequila remains the fastest-growing category in the U.S. spirits market, with super-premium expressions outpacing overall market growth by 5x.
However, modern consumers are increasingly skeptical of celebrity-backed tequilas that rely on heavy additives, artificial sweeteners, and inflated $65+ price tags.
Casa Del Santos fills the exact gap modern retailers and beverage directors are asking for: uncompromising 100% additive-free quality, authentic craft production at NOM 1499, and an ocean-lifestyle aesthetic, all at an attainable $50 MSRP.
Market Demand Product Fit Distributor Benefit
84% of engaged buyers ──> 100% Additive-Free Certified ──> Higher velocity & repeat
want additive-free Highlands Agave at NOM 1499 on-premise depletion
- Attainable Premium Tier (~$50 MSRP): Occupies the highest-volume premium price point, driving both retail shelf turn and on-premise cocktail program adoption.
- Strong Margin Structure: Wholesale pricing at $30.00/bottle against a $15.87 COGS, maintaining a 1% gross margin to support trade marketing and co-op growth.
- On-Premise Expertise: Co-founded by hospitality veterans who successfully built and exited Señor Rita’s Tequileria, providing turnkey trade activations, cocktail menus, and staff training programs.
Guaranteed Supply Integrity: Produced at NOM 1499 (Casa Tequilera de Arandas) in the Jalisco Highlands, guaranteeing full CRT compliance, traditional brick oven cooking, and scalable batch availability.
Wholesale Pricing Architecture
Margin Waterfall & Price Tiering
| Tier | Unit Price | Commercial Context |
| Unit COGS | $15.87 | Direct production, custom glass, and wood/coin cork packaging |
| Wholesale to Distributor | $30.00 | 47.1% Gross Margin ($14.13 margin per bottle) |
| Distributor to On-Premise | $40.00 | Competitive pour cost for high-end cocktail menus & well upgrades |
| Retail MSRP | $50.00 | Accessible super-premium positioning for off-premise buyers |
Phased Territory Expansion
Casa Del Santos is executing a disciplined, multi-state rollout strategy to build localized brand equity and drive organic account reorders before expanding nationwide.
- Phase 1 — Regional Launch (Tampa Bay): Entering the U.S. three-tier system in Greater Tampa Bay through Great Bay Distributors, targeting premier coastal accounts, hospitality groups, and independent retailers.
- Phase 2 — Florida Expansion: Expanding across high-volume Florida coastal and resort hubs where our ocean-inspired lifestyle resonates most.
- Phase 3 — Key Tequila Markets: Scaling into top-tier tequila consumption states including California, Texas, Nevada, Arizona, and Colorado via tier-one national distribution partners.
- Phase 4 — Global Markets: Long-term international expansion across Europe and Asia, where premium additive-free demand is accelerating.
We Invest in Your Market's Success
We do not simply drop cases at your warehouse; we actively partner with your sales reps to drive depletions.
- Trade Marketing & POS: High-end floor displays, custom metal pour spouts, menu clip-ons, and branded glassware.
- Staff Incentives & Education: On-premise staff tastings led by brand ambassadors highlighting additive-free transparency.
- Digital Pull Campaigns: Geo-targeted digital advertising driving consumers directly to local retail stockists and restaurant partners.
- Purpose-Driven Marketing: Beach cleanups and coastal conservation initiatives that resonate strongly with modern accounts.
Request Territorial Distribution Info
Interested in securing distribution rights for your market[cite: 1]? Complete the inquiry form below to connect directly with CEO Cameron St. Arnold and CMO Jessa Williams[cite: 1].
